Brand  |  Events/Experiential  |  Print  |  Screen

Hidden Gems

Misys, a financial software company, run an internal incentive programme called the Diamond Club to reward top achievers.
For 2018/19, they asked us to name, brand and implement their newest campaign.

Rough hand-drawn illustration of an old wooden chest, lid open, full of sand and a huge diamond on a vintage, weathered background

With the reward set as a 5-day trip to a destination of our choosing, we created a suite of marketing material to promote the campaign, centred around an action packed trip to Borneo.

We designed and built online and offline communications, including an initial launch email, a dedicated website, printed collateral and monthly mailers.

  • Services

    Naming
    UX & interface design
    Illustration

  • Client

    Misys
Rough hand-drawn illustration of a tropical island and three palm trees, placed above the 'Treasure Island' title in black on a vintage, weathered background with rope border
Thick hardbook book, branded with the black Diamond Club logo, Treasure Island title and blue Misys logo on a vintage, weathered background
Three teaser items from the incentive on a vintage, weathered background including scroll-shaped emailer, bag of diamonds and message in a bottle
Page extract from the hardback book, featuring a rough hand-drawn illustration of a pirate ship next to a Diamond Club poem which reveals clues to a secret password
Sign up / log in splash screen from the Misys 'Search for the Hidden Gems' incentive website, on a vintage, weathered background
Password protected destination reveal webpages, shown inside an Apple MacBook Pro on a vintage, weathered background
Personal gross sales overview webpage featuring a table of recent sales figures, shown inside an Apple MacBook Pro on a vintage, weathered background
'The End' wording, centred on the page and written in a black, script font on a vintage, weathered background

Don’t miss…

Main 'Tailoring Tomorrow' logo and accompanying tagline in white text, stitched into a purple and pink fabric background
Tailoring Tomorrow
DFS
Simple vector shape of a diamond, coloured emerald green and split into triangles on a geometric light sand background
Diamond in the Rough
Safetykleen
3D render of the themed animated stage backdrop and presenter on stage at the Dixons Retail Peak event
Shaken, Not Stirred
Dixons Retail
All work