Events/Experiential  |  Print

I Am Invictus

The word ‘Invictus’ means unconquered. It embodies the unquestionable fighting spirit of wounded,
injured and sick service personnel around the world and what these tenacious men and women can achieve.

I Am London 2014 Invictus logo in yellow and white on a black background

The inaugural Invictus Games celebrated this through sporting achievement, recognised the journey to recovery these men and women are on and brought together for the first time service personnel – both serving and veteran – from 14 nations around the world.

Through CSM, a sports management company working with Invictus Games, and cievents, Juice London were invited to design, print and distribute a Friends and Family Programme. This was given to all relatives and friends of the participants, across all 14 nations.

  • Services

    Event logistics
    Brochure design & print management
    Photography

  • Client

    CSM & Invictus Games
Partially opened front cover of the Invictus Games friends and family booklet on a yellow background
Opening spread of the printed booklet, featuring a welcome note on the left page from Prince Harry and image of David Henson, a paralympic weightlifter, on the right
Full screen image of the Invictus Games participants from 8 sport disciplines – including running, basketball, archery and cycling – on a black background
Spread of the printed booklet, featuring the itinerary for the 2014 Invictus Games in white and yellow writing on a black background
Full screen image of a black male basketball player, ball in hand, on a black background
Spread of the printed booklet, featuring an image of a female wheelchair rugby player on the left page and inspirational quote from William Ernest Henley, an English poet, on the right
An inspirational quote from William Ernest Henley, an English poet, in white and yellow writing on a black background
Closing spread of the printed booklet, featuring a list of things to see and do in London
Back cover of the Invictus Games friends and family booklet on a yellow background, featuring the Invictus 'I Am' quote and event sponsor logos

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