Brand  |  Print

Unlimited

IBM wanted a single brand developed to reflect the ethos of their incentive program portfolio.
Juice London were asked to create the name and devise a creative strategy to consolidate their numerous activities.

Front covers and an inside spread of the branded IBM Unltd printed collateral

Rather than an ad hoc approach, the opportunity was to create an umbrella brand that was instantly recognisable, could be adapted easily to various programs, attract new sellers and above all motivate an increase in product sales.

A suite of collateral was then required including the design and production of launch kits, brochures, posters and various presentation materials in order to launch the brand.

  • Services

    Logo & identity design
    Brochure layout & print management
    Naming

  • Client

    IBM
Front covers of three printed IBM Unltd booklets, colour coded fuchsia pink, lime green and baby blue to help indicate the different content
Inside page of a printed IBM Unltd booklet, featuring three sections colour coded fuchsia pink, lime green and baby blue
Front covers and an inside spread of the branded IBM Unltd printed collateral

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